SEO Junkies Offers High Quality SEO services to clients and also offers SEO training. We engage a team of dedicated SEO experts to manage your website and to achieve and sustain top position in search engine result pages for competitive key phrases. The process is clear and you get detailed report at any point of time.
How to increase Traffic to your website
• Keyword Analysis .
• Competitor Analysis .
• On-page Optimisation .
• Off-page Optimisation.
• Themed link building.
Keyword Analysis
SEO or search engine optimisation of a website must start with good keyword research. Keyword here refers to the words or phrases that a web searcher types into Google or any other search engine box. What has to be researched here? Well keyword research is defined as the act of determining those keywords/phrases by which people search for a topic of interest on the Internet. SEO professionals have to thus develop the art of choosing the apt keyword that will be used by the potential customer and then optimize the website/webpage for such a search. When a particular keyword is used to search your website, it must be ranked high on the SERP (search engine results page).Keyword research is a technique that one can master by experience. There are many free and paid keyword research tools available online that can be used.
Tips during keyword research that must be kept in mind:
• Get familiar with the target audience
• Select keywords that have high search volume
• Familiarise with the specific industry terms
• General terms are more competitive
• Low volume but very specific keyword can get quality traffic
• Reach a balance with regards to volume and quality
• Better to focus on the specific long tail keyword (those with more than three words)
Competitor Analysis
Competitor Analysis is an important element of the strategic internet planning process. Like any other successful marketing plan, an internet marketing plan also requires thorough and in-depth analysis of the competitors to be successful to generate the desired online business. It is an essential component of the corporate strategy and thus requires a very systematic approach to prepare a robust internet marketing plan.
Google alerts are also good tools to keep a track of your competitors. These alerts notify you when something changes for your competitive keywords as well as when you and your competition are mentioned online.
Competitors' analysis is not a onetime thing but a regular process that is needed to stay ahead. The industry is always changing and so you need to do constant research and study of your competitors to stay on the top.
On-page Optimisation
On-page factors include the major components of your webpage which have the capability of changing or making better your ranking in the search results. Most important of these factors is the content of the website. It should be relevant to the theme or products that your website is focusing on. Your website will not attract visitors unless it contains the right content.
There are some important components which must have close relationship with the content of your website. These are:
a) Keywords: The keywords used should be chosen carefully to grab the attention of the search engines. These keywords indicate the subject of your website and must be present in the domain name, sub-domain names, names of directories and files. The title of the webpage should also be search engine friendly.
b) Site map: When all the components on the website are linked properly, it makes things easy for the search engines to detect the content on your website. Every page on your website must be reachable in less than 3 clicks from your home page.
c) Meta tags: These tags are used to describe certain information on your website and have an ability to attract search engine's interest.
d) Website age: Websites with fresh content seem to rank higher up these days. Hence, the content should be kept fresh and also relevant to the topic. Content is King
e) Outgoing links: In some cases, providing links to sites containing relevant information can also increase the popularity of your webpage
Off-page Optimisation:
Tuesday, January 27, 2009
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